For short-term rental & hotel brands that want a story, not just “pretty posts.”
Social Media Content Creation & Management
The Viral BnB Agency’s Social Media Content Creation & Management service is for short-term rental brands, property managers, and boutique hotels that want to build a living, breathing story across Instagram, TikTok, Facebook, and Pinterest — a story that drives bookings, grows your audience, and builds brand equity instead of chasing random trends.
We don’t just post snapshots.
Your guests aren’t choosing you because of one cute photo, they’re buying into a world.
We build a storyworld where every reel, carousel, and story deepens the narrative and moves your audience closer to “Book now.”
This is perfect for
Owners who don’t have time to plan, create, edit, and post consistently
Property managers who want to elevate beyond “generic host” content
Boutique hotels and aparthotels who want a recognizable online presence
STR brands and portfolios looking to become known in their market
What this service is
This is a done-for-you, strategy-led content engine built specifically for hospitality and travel — not a random “post and hope” service.
Month 1: Strategy & Story Build-Out
- Onboarding questionnaire + brand immersion
- Strategy session: goals, guest profiles, and content pillars
- Initial content calendar + first batch of content drafted and approved
01
The Process
Month 2–3: Content Rhythm & Refinement
- Consistent posting across agreed platforms
- Ongoing creation of video, graphics, and captions
- Early analytics review to refine hooks, formats, and topics
02
Month 4–6: Scale, Optimize & Deepen the Brand
- Stronger narrative arcs and recurring content series
- More intentional push toward direct bookings, email list, or offers
- Quarterly content strategy refresh as your brand grows
03
BOOK A FREE CALL
What’s Included
take a peak
Content Planning & Calendars
No more last-minute “What do we post today?” panic.
- Monthly content calendar aligned with brand goals & seasonality
- Topic mapping for reels, carousels, static posts, and stories
- Content themes that support:
- Direct bookings
- Email list growth
- Reviews & social proof
- Repeat guests and brand loyalty
- Strategic mix of educational, emotional, aspirational, and conversion-focused posts
Short-Form Video & Content Creation
Made-for-social content designed to stop the scroll and spark desire.
- Script concepts & hooks for reels and TikToks (host-led or voiceover)
- We control all production — from creative direction to how scenes are framed and captured — so nothing about your footage is random.
- Edited short-form videos optimized per platform (timing, pacing, aspect ratio, text overlays)
- Curated images and carousels that extend your brand story — not generic travel inspo
- UGC-style content ideas to bring authenticity and trust
Our goal: every piece of content feels like a scene from your brand’s movie.
Caption Writing &
On-Brand Messaging
We pair visuals with words that actually sell the stay.
- Scroll-stopping hooks tailored to your audience
- Captions that mix storytelling, clarity, and conversion
- Strong CTAs for direct booking, saving, sharing, and engaging
- Hashtag and keyword approach aligned with your niche and location
Posting, Scheduling & Account Management
We keep your brand present and polished, so you don’t have to live in the apps.
- Done-for-you scheduling across agreed platforms
- Strategic posting times based on audience behavior
- Feed & grid curation so your profile looks cohesive at a glance
- Community basics: responding to comments and shaping brand voice in replies (if included in scope)
Consistency and structure, handled for you.
Analytics, Optimization & Content Direction
Social media without data is just noise.
- Monthly performance report (views, reach, saves, shares, clicks)
- Content breakdown: what’s working, what’s not, and why
- New content recommendations based on performance & trends
- Strategy refinements to improve reach, engagement, and funneling to your direct booking ecosystem
You’ll know which content moves the needle — and we’ll keep doubling down on it.
A story-driven presence that builds trust long before guests click “Book
Short-form videos that feel cinematic & intentional, not forced trends
Consistent, on-message content that actually aligns with your guest journey
A recognizable online brand, not a random host account
NOW IMAGINE THIS
Freed-up mental space — your content is planned, created, and managed
Kelly & Stanley with Shoo Fly,
Lake Oconee
They are complete professionals. with great attitudes and excellent work ethic.
Their knowledge base is impressive. They do not give up until all the details are worked out. The Viral BnB Agency has truly become part of our team. This has been a great experience for us. We've ended one project with them, and already beginning a new one with TODAY. You would be so fortunate to have them on your team. Get in line though...
Justin with Silvercrest Lux, CO
They went above and beyond in helping us launch our short-term rental business on our new property management system (PMS).
They brought deep expertise and was instrumental in setting up our PMS and channel management systems efficiently and accurately. They proactively solved problems before they became issues. Their work ethic, attention to detail, and commitment to our success truly stood out. Highly recommend them to anyone looking for a top-tier freelancer in the STR space!
Mark R. with ‘My Sedona Condo’
They have been a great asset to helping me with my AirBNB business. I can genuinely say that there isn't anything they could have done better.
It was all GREAT! I would recommend them to anyone looking for a team who is organized, professional, creative and an absolute pleasure to work with! I will definitely be using them in future projects!
Ready to turn your socials into a booking ecosystem?
Share your social handles, portfolio size, and goals, and we’ll follow up with a custom social media content & management proposal tailored to your brand and booking targets.
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Social Media Strategy & Brand Story Framework
We start with the psychology behind why your guests book.
Result: a clear narrative framework that turns your feed into a cohesive brand universe.