For short-term rental & hotel brands ready to stop depending on OTAs without sacrificing style and maintaining visibility.
Branding & Direct Booking Website
The Viral BnB Agency’s Branding & Direct Booking Website service is for hosts, property managers, and boutique hotels who are ready to look, feel, and perform like a real brand — with a home base that actually drives direct bookings, not just looks pretty.
We combine brand strategy, guest psychology, and revenue optimization into one done-for-you project, so guests land on your site and think :
You’re not running “just an Airbnb.” You’re building a hospitality brand.
“This is it. This is where we’re staying.”
This is perfect for
Investors seeking a long-term direct-booking asset, not OTA reliance
Property managers building a distinct brand beyond generic PMS sites
Boutique hotels, inns, aparthotels, and unique destination stays
Short-term rental brands and multi-property portfolios
What this service is
This is a complete brand and website transformation.
What’s Included
take a peak
Brand Strategy & Positioning
We build the foundation that everything else sits on.
Brand audit (current listings, website, socials, reviews)
Brand positioning & messaging: who you are, who you’re for, and why guests choose you
Brand voice guidelines (how you “sound” everywhere: listings, emails, socials)
Ideal guest profile & booking journey mapped with guest psychology in mind
Visual Brand Identity
A memorable brand that feels like an experience before guests even arrive.
Primary & secondary logo variations
Curated color palette tailored to your properties and target guest
Font pairings that match your personality (and are easy to use for your team)
Brand moodboard & visual direction for photography, social media, and print
Optional add-ons: icon suite, print collateral (business cards, rack cards, signage), social templates.
Conversion-Driven Website Strategy & Copy
Your website isn’t a brochure. It’s a sales funnel for stays.
Site architecture & page flow tailored to how guests actually book
SEO-considered page structure for your brand, market, and key property terms
Persuasive copy for:
- Home / Brand Story
- Stay/Rooms/Properties page(s)
- Location/Neighborhood page
- FAQs
- Contact / Inquiry
- Clear CTAs that guide guests toward “Book Direct”
Direct Booking
Website Design & Build
A modern, on-brand, mobile-first site designed for speed, clarity, and trust.
- Custom website design (no generic PMS template look)
- Fully responsive (desktop, tablet, mobile)
- Direct booking engine integration (PMS/Channel Manager or booking widget)
- Photo & media layout optimization so your best angles actually sell
- Highlights for trust: reviews, social proof, safety, policies, and guarantees
Technical essentials:
- Analytics & basic tracking setup
- On-page SEO settings
- Clear structure for future blog/guide content if applicable
Brand & Website Launch Kit
Quick reference guide for updating text & images on your site
Loom-style walkthrough of your website backend
Launching Graphics for your Social Media
Optional add-ons: Additional Marketing materials for Social Media
Kelly & Stanley with Shoo Fly,
Lake Oconee
They are complete professionals. with great attitudes and excellent work ethic.
Their knowledge base is impressive. They do not give up until all the details are worked out. The Viral BnB Agency has truly become part of our team. This has been a great experience for us. We've ended one project with them, and already beginning a new one with TODAY. You would be so fortunate to have them on your team. Get in line though...
Justin with Silvercrest Lux, CO
They went above and beyond in helping us launch our short-term rental business on our new property management system (PMS).
They brought deep expertise and was instrumental in setting up our PMS and channel management systems efficiently and accurately. They proactively solved problems before they became issues. Their work ethic, attention to detail, and commitment to our success truly stood out. Highly recommend them to anyone looking for a top-tier freelancer in the STR space!
Mark R. with ‘My Sedona Condo’
They have been a great asset to helping me with my AirBNB business. I can genuinely say that there isn't anything they could have done better.
It was all GREAT! I would recommend them to anyone looking for a team who is organized, professional, creative and an absolute pleasure to work with! I will definitely be using them in future projects!
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